Crawling, Parsing, Indexing and Ranking — Covering everything technical, we can help achieve efficiency and consistency paving the path to a search-debt-free website. I can help you with:
Crawling and Indexing content swiftly and efficiently;
Content canonicalisation and duplication issues;
Website Architecture and Internationalisation;
Erratic search indexing behaviour;
Large Website migrations;
Core Web Vitals and Loading performance.
These are all problems for which it is important to have a diagnosis made by a specialist and to take action when necessary.
In which ways can we work together?
A monthly retainer works best for scenarios where you might want a consultant around for some unpredictable time on a short timeframe. You don't know when the need for consulting advice will end, but you also don't want to enter a long-term commitment. Usually a fixed monthly fee, paid upfront.
We will evaluate together the timeframe, collaboration across teams and level of commitment you want for a specific project. The final price will depend on time, effort and average hourly commitment for the specified project duration.
Ongoing Consulting Support
If what you're looking for is a highly experienced and specialised long lasting support relationship, we've got you covered. We can draft a bespoke collaboration commitment to fit your needs, across teams and departments, making sure everyone understands their role contributing to SEO.
We'll Make Sense of ALL SEarch Requirements
Leverage your Technical SEO!
Successful SEO results are heavily dependent on cross-team collaboration. When each team understands their role in all the technical search requirements, your competitors will notice it.
Crawling is one of the most important cornerstones at the foundation of SEO. If the crawling process is inefficient, there will be a good chance it'll affect the indexing and ranking processes upstream. Moreover, in a dynamic and highly competitive web environment, search engines can't afford wasting expensive crawling resources, and if your website doesn't make the most of the time crawlers spend on it, it'll be making its way to the back of the queue.
In order to avoid unexpected fluctuations in visibility, the crawling process must work like a well oiled machine, avoiding roadblocks, cruft and slow responding servers.
At Visively, we hold decades of knowledge overseeing some of the most complex and sizeable websites on the web, managing crawl efficiency through access-logs analysis of terabytes of data.
JS and HTML Rendering in SEO
Canonicalisation & Duplication
Once a page is crawled (and, sometimes, during crawl), it'll go through a deduplication process, where algorithms try to assess, how much of a document's content is unique and valuable to remain indexed. Depending on this assessment, a page can be either remain indexed or get rejected (dropped) from the index.
Every website works in different ways, and URL parameterisation can wreak havoc in a myriad of ways... A website can easily double the volume of URLs for every parameter that gets exposed to crawlers.
In order to allow for crawling and indexing efficiency, systems should be put in place to minimise the amount of duplicate content that will ultimately compete among themselves, leading to volatility in rankings and unintended user frustration.
Erratic and inconsistent search indexing can occur due to a multitude of reasons, among the most common are inefficiencies in the information architecture tree, which ultimately will impact crawling and indexing.
When a website architecture fails to meet logical content organisation principles and user expectations, it can quickly become a tangled blob of documents that will ultimately have a tough time being served towards the appropriate user intents.
At Visively we always strive to work side-by-side with UX, Web Design and Web Development Teams, ensuring the website caters to both users and search engines, technically and qualitatively.
Avoid Unintended Changes
Large Website Migrations
Website migrations the most common causes of traffic loss among websites that fail to carefully plan for one. Search engines don't like changes, especially if they've been crawling a website for a while. When URL structures change, it means relationships between documents need to be re-evaluated and re-indexed. When migrations aren't properly planned, the losses can amount to significant damages in both visibility and revenue.
At Visively, we have extensive experience migrating very large websites, ranging from ecommerce, classifieds, financial, news publications, among many others. Beware if a vendor dismisses the importance of a carefully planned migration. SEO is never "built-in".
Core Web Vitals and Loading Performance
Loading performance and a pleasant usability are part of what makes a good user experience on a website. Around June 2020 Google introduced Core Web Vitals, and they became part of the ranking criteria early 2022.
Core Web Vitals consist of a group of metrics and thresholds that aim to assess what constitutes a good user experience. These metrics currently are LCP, FID and CLS. A new metric NPI will replace FID in March 2024.
If you want to know more about CWV, and you need advice from highly specialised professional, get in touch. We've been working with all kinds of websites where UX is paramount.